A redesign without a clear plan drags on and overruns its budget. A realistic timeline prevents that.
Before the project starts
Agree on goals, who approves, and what material already exists. Whatever is missing then becomes a delay later.
The phases
| Phase | Duration | Result |
|---|---|---|
| Strategy | 2–3 weeks | Structure and messages |
| Design | 2–3 weeks | Approved designs |
| Build | 3–4 weeks | A working website |
| Review and launch | 1 week | Live |
What usually delays a project
- Copy that arrives late
- Many people who have to approve
- Scope changes in the middle of the build
How to save time
Name one person for approvals, prepare the content early, and keep a list of ideas for the next phase instead of adding them now.