A company website is no longer just a brochure. It is a sales, service, and trust channel. A yearly review shows where you are losing visitors.
Why once a year
Audience needs, search engines, and devices keep changing. A short review every year costs less than a big rebuild after the problems have piled up.
The checklist
Speed
- The home page loads quickly on a phone
- Images are the right size and format
Content
- Every page says who we are and what we offer
- Contact details are easy to find everywhere
Accessibility
- Everything works with a keyboard
- Contrast and alternative text are correct
Search and conversion
- Every page has a clear title and description
- Forms are short and they work
How to score it
Give each item 0 to 2: 0 is missing, 1 is partly there, 2 is fully there. Anything with 0 or 1 goes on next quarter's task list.
The next step
If you would like a second opinion, have a free conversation with us and we will tell you what we would change first.